Marketing Planning & Program Management
If you’re going to realize your communications goals efficiently (on schedule and on budget) and effectively (achieving solid results), the projects you produce and the activities you undertake need to be thought through from beginning to end before you begin. This process is an iterative one, and it requires time and close attention. It begins with your answers to the following six questions…
- What are your goals?
- Who are your audiences?
- What are your messages?
- What is your schedule?
- Which products & activities are best for you?
- What is your budget?
We’ll talk through these questions with you. Where necessary, we’ll help you research the answers you need. Finally, we’ll give you a clear, written plan to use in implementing your program.
Marketing Program Management
Through the years we’ve managed hundreds of marketing communications contracts and projects totaling millions of dollars and spanning years in length. Tasks include:
- Establishing budgets and schedules
- Assigning and hiring staff and contractors
- Assessing and ensuring staff performance against budget and schedule
- Providing timely status reports to managers and clients
- Preparing post-contract/project effectiveness evaluations