“I’m an engineer by training. Bill helped me change my whole thought process about how to communicate. He taught me how to get organized, create balance, and understand and communicate effectively with my different target audiences. This not only improved my ability to perform my job better, but also it gave me communication skills that have translated into other areas of my life and made it better.”

David Eskinazi, EPRI

“Bill was a tremendous help taking extremely technical information and packaging it into programs for a variety of audiences from the highly technical, to legislators, and the general population. He is superb at translating technical information into something lay people can understand and in convincing them why something very technical would be beneficial to them.”

Mike Weedall, BPA

“We produced very technical information for other engineers, policy makers, financial types and even broader audiences. By and large engineers aren’t given a lot of instruction on how to use the narrative form or communicate well. Bill taught our engineers how to present written information in a way our broad audiences could understand.”

Dan Giovanni, Hawaii Electric Co.

“Bill helped me most in two ways. Number one, he helped me streamline my writing. Number two, and more importantly, he taught me how to present material that flows well and provides critical sign posts for the reader about what is coming next. I learned how to present a story in a way that was easy and interesting to read instead of just plowing through the technical material.”

Bob Carr, Combustion Components Associates

“Scientists and engineers typically do not have formal communications training and thus may lack the skills needed to organize, develop, and deliver messages and information appropriate for specific target audiences. With decades of experience in technical communications planning and implementation, Bill has the experience to teach technical people the skills they need to communicate effectively.”

Chris Powicki, Water, Energy, Ecology Information Services

“The first instinct of many engineers and scientists is often to describe the history or methodology behind their research instead of explaining its value and implications. Bill is good at helping engineers look at their work with new eyes, so they can boil it down in a way that provides both other technical people and lay audiences with just the pertinent information.”

Jonas Weisel, Jonas Weisel & Associates